Which of the following is listed as an Item of Value in the touch campaigns?

• A. Local calendar of events
• B. Market statistics
• C. Homestead exemption form
• D. Chamber of Commerce information

Answer: (B)

Items of Value in touch campaigns are resources you share with contacts to provide ongoing, useful information that establishes you as a trusted resource. Market statistics fit this role perfectly because they deliver current, objective data about the local market—price trends, inventory, days on market, and overall activity—that helps homeowners and buyers gauge when to act. This kind of data, when updated regularly, is highly shareable and keeps people coming back for reliable insights, which is exactly what a recurring touch piece aims to do.

The other options are generally less suitable as Items of Value in a campaign. A local calendar of events is useful but not data-driven and can become outdated quickly. A homestead exemption form is a specific legal document and not a broad, evergreen resource you regularly send to a wide audience. Chamber of Commerce information is promotional and may not provide practical, decision-focused value to every contact.