Which of the following is a listed method to find sellers?

• A. Television advertising.
• B. Expireds/Withdrawns.
• C. Radio jingles.
• D. Lottery marketing.

Answer: (B)

Finding sellers often comes from targeted outreach to homeowners who have already shown an intent to sell. Expired listings and withdrawn listings fit this niche because their prior attempt to sell didn’t close, signaling motivation and openness to a new strategy. Reaching out with a refreshed marketing plan, updated pricing, and professional service can re-engage these homeowners and lead to a new listing. Broad advertising like television or radio is useful for brand awareness and may generate inquiries, but it isn’t focused on seller leads. Lottery marketing isn’t a standard, reliable method for locating potential sellers.