What is the goal of touch campaigns in Ignite?

• A. To reduce contact frequency.
• B. To automate lead capture only.
• C. To sell only to certain clients.
• D. The goal for these touch campaigns is for all contacts in your database to think of you as their go-to person for all things real estate.

Answer: (D)

Touch campaigns are about building ongoing relationships with every contact in your database through regular, valuable communication. The goal is to become the go-to real estate resource for all things real estate, so when someone thinks about real estate, you’re the first person they think of. This approach focuses on consistency and usefulness—delivering timely market updates, tips, and relevant information—so you stay top of mind and earn referrals and repeat business. It’s not just about reducing contact, automating capture, or selling to a subset; it’s about being the trusted resource for all your contacts.