The purpose of a touch campaign is for which contacts?

• A. Contacts with no immediate plan to buy or sell
• B. Contacts with an immediate plan to buy or sell soon
• C. Open House visitors
• D. Past clients

Answer: (A)

The main idea behind a touch campaign is nurturing contacts who don’t have an immediate plan to buy or sell. It’s about keeping you in their awareness with regular, helpful touches—emails, market updates, useful tips, and friendly follow-ups—so you build trust over time. The goal isn’t to close a deal right away, but to stay on their radar and move them closer to choosing you when their readiness level shifts.

For people who do have an immediate plan to buy or sell soon, they typically require more urgent, targeted outreach and a faster path to action, not a long-term nurture sequence. Open house visitors are often in the early stages and may respond to a tailored follow-up specific to that event, while past clients are usually part of a separate relationship and referral-focused cadence. Keeping the focus on those not ready to act helps you convert more of them later, when the timing is right.