In the next edition of Millionaire Real Estate Agent, Gary recommends increasing touches per year to what number?

• A. 36 touches per year
• B. 20 touches per year
• C. 40 touches per year
• D. 50 touches per year

Answer: (A)

The idea being tested is maintaining a steady, manageable rhythm of contact with your sphere and past clients to stay memorable and build trust. In the updated edition, Gary Keller recommends aiming for 36 touches per year, which works out to about three touches each month. This cadence keeps you consistently in front of people without feeling overwhelming, and it supports a balanced mix of outreach methods—phone calls, handwritten notes, emails, newsletters, client events, and social touches—so relationships stay warm and top-of-mind. Too few touches can lead to fading recall and fewer referrals, while too many can feel intrusive, so 36 per year hits a practical middle ground that sustains momentum and opportunistic referrals.