If a Lead is HOT, what should you do?

• A. Call and set the appointment NOW before another agent reaches them
• B. Wait until the next scheduled touch
• C. Post about the lead publicly
• D. Ignore the lead

Answer: (A)

Hot leads show strong buying intent and expect quick action. The best move is to call right away and work to set an appointment now, capturing their interest before another agent reaches them. Fast, decisive outreach demonstrates you value their time and significantly increases the chance of converting the lead, especially when you try again if the first call isn’t answered and follow up with a clear next step.

Waiting for the next scheduled touch loses momentum, posting about the lead publicly is inappropriate and privacy-violating, and ignoring the lead wastes a valuable opportunity.